Unified Marketing Data
Mobile App Attribution
Accurately track and measure the impact of your marketing efforts across the entire user journey with attribution solutions tailored to your unique business
100% network coverage
As an official Facebook MMP and official partner of Google, Snapchat, Pinterest, Twitter, Apple, and thousands of other ad networks, we provide advertising performance, spend and revenue insights for every campaign down to the user level.
Quick, easy & accurate tracking
Smart links
Streamline your campaign set-up and management with powerful Web and Mobile Smart Links. These advanced tracking links ensure the best user experience by replacing multiple tags with a single piece of code, simplifying implementation while improving conversions, revenue, and ROI.Deep links & deferred deep links
Make your campaigns more relevant and engaging by sending your users to a specific location within your app. With the same tracking, users who do not already have the app will be sent to their app store before being redirected to the relevant content you have promoted.View-through attribution
Today’s connected consumer is influenced by the ads they view, even if they don’t click. Without view-through attribution marketers can’t accurately attribute the value of their efforts. With universal view-through attribution Singular enables marketers to understand the true impact of their campaigns.Flexible attribution methodology
We use flexible attribution methods including device ID, fingerprinting, and app store referrers in order to eliminate costly false positives. When the unique ID is unavailable, we will alternatively collect the publicly available device information and limit matching to a 24 hour look-back window in order to ensure the highest levels of accuracy.The most flexible attribution reporting
Cost reporting
Built from the ground up, we provide the most granular and comprehensive cost tracking and reporting in the industry
Revenue & ROI
Delivering the most granular ROI and revenue, Singular offers the most powerful reports for full funnel performance
Discrepancy reporting
Gain transparency of your full funnel data comparing discrepancies between reported sources across any dimension
In-app events
Identify all in-app user behavior to quickly determine app performance and take action to improve retention
Re-engagement
Measure downstream effectiveness of retargeting campaigns and accurately reattribute users to increase LTV
Cohorts
Increase retention and boost revenue by understanding and linking engagement metrics to know activities in any timeframeLeverage the industry’s best uninstall insights
Boost UA user quality to grow ROI and LTV
Use uninstall rates for the first hours and days after an install as an early indicator of which programs and partners will drive the best revenue, ARPU and ROI. Segment recent uninstalls for win-back campaigns and market research.
Compare uninstall rates across any dimension
Customize your mobile app uninstall analysis by partner, time period, region, creative, buying model or cohort. Get the critical user quality insights you need to optimize for maximum ROI. Measure performance against your unique KPIs.
Take action with real-time notifications
We offer a built-in email notification system to alert you when uninstalls exceed normal levels. Configure customizable uninstall alerts to deliver messages to partners and team members so they take immediate, corrective actions.
Cross-device attribution
Keep up with your users and customers across the customer journey to understand the impact of your marketing efforts. Connect marketing spend data to conversion results across devices and platforms. We track and measure outcomes from marketing campaigns, no matter the source.
Data security with trusted infrastructure
Our unique, multifaceted security protocols have met or exceeded standards of leading retailers and financial institutions. Our data governance and protection standards fully address the demands of the world’s largest advertisers. We are fully compliant with privacy regulations, such as GDPR. Our data protections include owned-and-operated servers in a SOC-2 certified facility, encryption for data while at rest or in transit, and available two-factor authentication.
